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media-analytics

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This repository contains a project that analyzes the impact of media advertising 📺📻📰 on sales 💸 using SQL for data processing and Tableau for interactive dashboards 📊. The dashboard visualizes how advertising spend influences sales and helps optimize marketing ROI 📈.

  • Updated Nov 9, 2024
  • Python

Real-time analytics pipeline: Kafka → Spark Streaming → Delta Lake (MinIO) + ClickHouse. Includes ML models for churn, recommendations, and conversion prediction. Production-ready with CI/CD, data governance, and terabyte-scale architecture.

  • Updated Feb 4, 2026
  • Python

Analyzes streaming film efficiency by normalizing inconsistent performance metrics across major platforms. Introduces an Efficiency Score to compare audience reach per dollar spent, revealing a consistent mid-budget sweet spot and acquisition advantage in the modern streaming landscape.

  • Updated Jan 19, 2026

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